Author - Susmita Mukhopadhyay | Category - Google | March 4, 2009

Once you have defined your businesses, now you should identify your audiences and build up specific marketing strategy to achieve the desired business goal.

To identify your audiences you need to know who are your prospective buyers. Who will search for the product you are offering? For online business you should know that what information you require to add on your website and how to organize it. You should have all those information in your site, which your prospective buyers may search for.

Depending on the targeted audiences you develop your marketing strategy and business plan.

“Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. The term developed from the original meaning which referred literally to going to market, as in shopping, or going to a market to sell goods or services.

Marketing practice tends to be seen as a creative industry, which includes advertising, distribution and selling. It is also concerned with anticipating the customers’ future needs and wants, which are often discovered through market research.”

You need to consider few major issues while preparing your business strategy or business plans, such as:

The product you want to sell. Product means this could be any like any consumable products, a brand, a service, a website or anything which is sellable.

Where do you like to market? I mean how do you like to position your products and services in the targeted market. You need a proper segmentation. Segmentation will help you divide your markets into subsets with similar needs. Consumer segmentation may include geographic segmentation, demographic segmentation, socioeconomic segmentation etc.

Once you have the proper marketing goal, the defined market now you should concentrate on cost effective advertising strategy.

An advertising strategy is a campaign, which is to create and to communicate a specific message to its prospective buyers. Advertising is generally to communicate ideas about the products or services among the potential buyers. Advertising is to create and cater message to its potential buyers and to convince them to buy the products or the services.

As I mentioned in my earlier post for those who are having online businesses and those are interested to make a mark on internet world, they should trust Google. Google Adwords can be the most profitable advertising strategy for online business owners and effective use of Google Adwords can give you the best return on investment.

On my next post I will explain how to use Google Adwords effectively. Till then you might be interested in the following articles:

Tips for Adwords Optimization – What is Google Adwords
Tips for Adwords Optimization – Phase I – Define your business

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