Author - Susmita Mukhopadhyay | Category - Google | February 10, 2009

Once said, “Google Adwords can be the most profitable advertising you’ll ever do, provided you do it correctly”- Yes I believe this concept too.

Since last two years I am using Google Adwords for my site. Now I believe I should share my experiences with you all.

Google is a great tool to use. Starting from search to using its latest Google trend options all are very much helpful to make your business successful. Effective use of Google Adwords can give you the best return on investment, at the same time this can drain out your money at the max if not understood properly or not used competently.

For those who are having online businesses and those are interested to make a mark on Internet world, they should trust Google. You might be thinking that why I am promoting Google, no I am just sharing my experiences.

Whoever is searching something in net means human activity is taking places. This is the first point where I would like to ponder. To make my online business a profitable entity I need quality traffic or visitor daily. To have the most quality traffic I need to ensure that those who are landing on my pages are not software based crawler or non-human crawler.
To conform the above, only thing I can believe is that Internet user using search engine to search for their desired results and landed up in my site. Hence if I can trap the search engine users, I am assured of having genuine visitors. The most reliable way that I can use to bring quality visitors is search engine advertising and I want a cost effective way to bring more visitors.

Here I start thinking of using Google Adwords Campaign. With the presence of Adwords tool I can target the prospective targeted market at the very moment when they are start thinking about their desired service. For example if some one is searching for “Ladies Jeans” Adwords will only show results related to “Ladies Jeans”. This is what I called as Most Targeted Advertising (MTA) or Effective Targeted Advertising (ETA). These are my own terminology.

NOW! What is Google Adwords?

Open Google.com in a browser and type “Ladies Jeans” in the search box and hit the search button. You can see two types of results are found. The major parts of the search results are known as organic search results and the results showing at the right panel and placed under the heading of “Sponsored Links” is known as the Adwords results or paid advertisements.

Each and Every advertiser is bidding for the keyword “Ladies Jeans” or with keywords like “Jeans”, which targets a broader market or audiences. Higher the bidding values, higher are the ad rankings, i.e. the way ads appear. However advertisers goal should be to generate lowest CPC (Cost-Per-Click) value or to achieve lowest CPA (Cost-Per-Acquisition) value and the highest quality clicks (Leads, sales, members).
Now once you know what is Adwords, its time to optimize your advertising goal through Adwords.

Tips for successful using of Google Adwords:

I have segregated this process as the following:

  • Know your Business
  • Know your Market
  • Know your Audiences
  • Know your Advertising Goals
  • Start work on Google Adwords
  • On my next post I will describe the above-mentioned processes in detail.

    2 Comment

    • पीले पन्नों says:

      Thanks for finally writing about >Tips for Adwords Optimization
      – What is Google Adwords | Susmita Chatterjee <Loved it!

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